Web Security for Digital Marketers: How To Find Site Issues

WordPress Security 5 min read
Last Update on November 26, 2022

Marketers haven’t usually thought about web security, but it looks like that’s about to change. As the need for online marketing services has grown significantly in recent years, digital marketers are getting increasingly involved in building and maintaining websites. For this reason, marketers must be aware of best practices in website security.

We’ll cover common website security methods in the rest of the article.

Check For Software Updates

Most modern websites use content management systems to make adding, changing, and removing content easier. One of the most popular is WordPress, which is utilized by almost one-third of all websites. Even though services like WordPress make it easier to manage websites, they still have problems, and security is one of them.

A CMS can have security holes just like any other piece of software, which hackers can use to their advantage. CMS providers are always on the lookout for these and do their best to fix them as soon as possible by releasing new software versions. Keeping the CMS installation up to date is an important security measure for every website.

Scan For Malware

Some attacks will get through even if a website has many security measures. After a security breach, a common next step is infecting the website with malicious code that makes it less useful. Malware spreads by infecting other computers on the web, usually website visitors’.

Malware is best stopped before it happens, but steps must be taken quickly if a website is infected. The first step is to check all of the files on the website. On the market, many anti-malware software suites can do this job. The next step is to eliminate any broken code found during the scan. Finally, security flaws that led to the attack must be fixed.

Watch For Suspicious Behavior

Some attacks, like the malicious code in the example of malware, don’t leave a clear sign. But they can still be found by looking at other things, like changes to files that don’t make sense. This means that someone tried to make changes while pretending to be a legitimate user, like downloading updated files or getting the webmaster to do something. If you aren’t careful, attacks and tricks like these can go on for a long time before you notice.

Keeping track of changes to the file system is necessary to ensure that only authorized people can access certain parts of a website.

Events Logger will help you track what users are doing on your WordPress site. Files are checked by comparing checksums, which are small data bits showing that the file is correct. Using software like md5deep, you can compare the checksums of a group of files to see if anything has changed.

Discuss With Your Partners

A webmaster can’t make a website secure by himself. It is a group effort that includes website visitors, web software providers, and, more recently, digital marketing agencies. These groups must talk to each other to ensure that all possible attack vectors are considered and defended well.

We’ll discuss how a website owner and a digital marketing company work together in this case. For example, if a website uses the services of a white-label SEO provider, the security standards each company will follow must be agreed upon ahead of time. A website is only as safe as its weakest link, which is generally a third party like a marketing firm. So, web businesses that work together must always be on the same page regarding online safety.

Conclusion

Websites are increasingly dependent on user information to do their jobs. Unfortunately, this information can also be used for bad things, like stealing credit card information or cyber warfare on a global scale. Therefore, one of the primary issues of current-day website construction is protecting user data. And since marketing companies are getting involved in this process gradually, they need to ensure that their employees know about common security risks and what steps to take to avoid them.

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